Fringe Stakeholders and Demographics
Key stakeholders of Adelaide Fringe include:
- Audiences, entertaining over 1 million attendees annually. Although primarily South Australian, 11% of audiences are interstate and international visitors.
- Independent and emerging artists, totaling over 3,000 artists who come from all over the world to participate
- The Principal Partner, BankSA, and
- Strategic media partners including The Advertiser, Network Ten and Nova 919.
Fringe Demographics:
The Adelaide Fringe program covers a wide variety of genres attracting audiences of varying demographics across its many events.
With an average of 4 shows seen by most attendees, Adelaide Fringe offers valuable and repeat exposure of your brand to key demographics characterised by access to disposable income and decision making.
The following graphs are taken from Adelaide Fringe 2009, with 2010 statistics still to be derived from our 2010 Economic and Audience Demographic Survey.
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Source Visitor and Economic Impact Survey 2009, Fringe registration records.