Marketing Campaign
Partnering with the Adelaide Fringe aligns your brand with an event that enjoys an incredibly strong public response. It enables you to reach key demographics at a time that is all about new and fun experiences.
Now that the Adelaide Fringe has become an annual event, your company brand will be exposed through our marketing campaign which reaches extensively across South Australia and interstate.
Key elements of our marketing campaign include;
- 355,000 copies of the Fringe Guide, of which will feature the your company logo (2008)
- Insert of the Fringe Guide into The Advertiser on the program launch date
- Adelaide Fringe website conversion to main portal for ticket sales (average of 5,250 visits per day during Fringe 2008)
- Prominent media exposure (including print, radio and television) in the lead up to our massive Opening Night Party and Fringe Family Weekend.
- Branding at Fringe Venues across Adelaide (281 registered venues during Fringe 2008)
- Excellent level of local community interest and participation
Of course the most valuable element of Adelaide Fringe that our sponsors access is our own brand - offering you the opportunity to leverage your status as a Fringe corporate partner. Your sponsorship gives you rights to utilise our logo, name, and our iconic annual event poster – selected each year via a national competition.
Please contact our Corporate Partnerships Manager on 08 8100 2000 or
sponsorship@adelaidefringe.com.au to discuss how we can personalise a partnership with you.