Unfold Fringe in Rundle Mall

Adelaide's Rundle Mall is the longest and one of the busiest malls in Australia, attracting 450,000 visitors each week. It's one of South Australia's most popular attractions! 

"How can I tap into this unique and bustling audience?", we hear you ask?

Unfold Fringe in Rundle Mall showcase stage of course!

Each year, we build a dedicated Adelaide Fringe showcase stage right in the heart of Rundle Mall for artists to perform, interact and promote their Fringe shows to the bustling Rundle Mall audience.

The Unfold Fringe in Rundle Mall showcase stage is an exclusive performance space just for registered Fringe artists. Promoting your show in this unique setting is also the only way artists are allowed to flyer and promote their shows within Rundle Mall.


Your showcase could be a mini-performance, an interview with our host, audience participation, a ticket giveaway, or something else we haven't thought of yet - it's entirely up to you! You will have five to ten minutes on stage to show the audience what is unique about your act or event. We have dedicated hosts to help you deliver your presentation on the day, plus volunteers to hand out your flyers. Once registrations are closed, we'll also be in touch with some pro tips on how to attract people to your performance.

It's FREE for registered Adelaide Fringe artists to be part of this showcase opportunity.


2nd round entries and special event applications now open

A big thank you to everyone who has submitted their form for entry into the Unfold Fringe in Rundle Mall stage. Tom, the program coordinator, will be in touch shortly with your performance times.

Did you miss the deadline? Still keen to get involved? Well you should! The second round of call-outs are open so you can sign up here.

We’ve been working hard to make sure this opportunity is as useful for you as possible. Our priority is to get your show and your amazing skills out in the world and for you to SELL SOME TICKETS!

Read below to find out about NEW AND EXCITING reasons why you should (see: will) sign up for the UFIRM stage.


Special Events
This year, as well as solo shows spots, the Unfold Fringe in Rundle Mall stage will play host to SPECIAL EVENTS! From game-shows to quizzes to artist talks to exhibitions, these events are purpose built to bring Fringe Registered artists of a genre together, show off their stuff and sell more tickets! Big events = bigger crowds = more sales!

For more info specifically on these events and to sign up – click here!

Your name will be everywhere
We have created some great extra ways of getting your name out to the public.
Every day, the Fringe website will feature a full listing of who is going to be on the stage that day AND the next few days. We’ll be pushing this list out through social media regularly and will look great on your social media streams when you share it too!

We are making extra Unfold Fringe in Rundle Mall signage. A list of who will be at the stage that day will be up at the Regent Arcade Box Office and, on the weekend, at the Bank SA Fringe Corner.

Our great partners at Unfold Rundle Mall are making a version of the famous Fringe dollar, specifically for Rundle Mall retailers! This is a voucher for discounts and special deals to Rundle Mall retailers. If a member of the public buys a ticket to your show the day you’re on the stage, they get a voucher! A great extra incentive to get buyin’. They can collect these by purchasing at the Box Office or by showing proof of purchase at the UFIRM stage.

Promo Flyers
We are setting up a ticketing promo code that you can select to be a part of! The RUNDLEMALL code will allow punters to get 20% off Full Price tickets to your show. We will be making little flyers you can attach to your own to help promote the discount when flyering and our stage hosts will be shouting the discount from the rooftops.

We’ll limit the amount of tickets that can be sold at that rate and make sure they can buy for the whole season; that way they won’t miss out. All you have to do is let us know you’d like this code set up for you and it’s done!


If you have ANY questions about the above, please call Tom on 08 8100 2031 or email thomas.noble@adelaidefringe.com.au

Looking forward to a great time at the stage!