BE CREATIVE
- Dare to be different
- Transcend traditional ideas
- Create meaningful new ideas
- Seek innovations that add value
- Help to solve problems
- Be confident in our potential to make a positive impact
BE COLLABORATIVE
- Be united
- Be honest
- Be responsible
- Be accountable
- Be inclusive
BE PASSIONATE
- Take risks
- Push boundaries
- Commit with passion to serve artists, venues, producers, audiences and supporters
- Lead industry change
BE ADAPTIVE
- Respond to the needs of the people we serve
- Commit to continuous improvement
- Be agile and flexible
- Embrace change in a fast-changing world
- Be willing to learn new ways
BE PERSISTENT
- Display tenacity
- Be resilient
- Persevere at goal despite difficulties
- Remain focused
- Never give up